ေဆြးေႏြးခ်က္: Book about Google : THE SEARCH - 2007
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Old 29-01-2008, 11:47 PM
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aung myint
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အသင္း၀င္ေန႔စြဲ: Nov 2007
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Book about Google : THE SEARCH - 2007

Google Inc.'s (GOOG ) breathtaking success makes it difficult to recollect the search startup of five years ago: a cash-burning outfit with no business model, teetering one misguided decision away from the dot-com rubble. Indeed, had co-founders Larry Page and Sergey Brin followed conventional wisdom of the time -- and the advice of consultants -- and launched a multimillion-dollar marketing campaign in early 2000, Google could well have run out of money before it had a chance to mine the gold.

The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture by John Battelle provides a compelling glimpse of the search industry's early years, covering the terrain and characters that contributed to Google's almost happenstance rise. But Battelle, who co-founded Wired and launched the now-defunct Industry Standard, sheds little new light on the modern-day Internet juggernaut in the months stretching from its tumultuous initial public offering to the present
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